Dating Apps aren’t designed for love they’re built for engagement

ByMatchjuana

February 19, 2026

Dating apps like to present themselves as modern matchmakers, promising connection, romance and even lifelong partnership. But beneath the polished marketing lies a different reality: these platforms are not optimised for love. They are optimised for attention, activity and profit.At their core, dating apps function more like digital marketplaces than relationship facilitators. Users are encouraged Dating Apps aren’t designed for love they’re built for engagement

Dating apps like to present themselves as modern matchmakers, promising connection, romance and even lifelong partnership. But beneath the polished marketing lies a different reality: these platforms are not optimised for love. They are optimised for attention, activity and profit.At their core, dating apps function more like digital marketplaces than relationship facilitators. Users are encouraged Dating Apps aren’t designed for love they’re built for engagement  Read More  dating, relationships, love